Landing Page for Musicians

01 Project Brief

Timeline

6 Months, Jul - Aug 2019

Overview

Design a landing page targeted toward Halo Neuroscience’s key audience of musicians. The goal was to help people understand how Halo Neuroscience’s product, Halo Sport, worked for musicians. As a company, Halo Neuroscience wanted to get conversions from this new target audience of musicians.

Contributors

- Lead Designer

- UX Designer, Alyse Brown

- Senior Marketing Associate

My Contribution

- Design Execution; Wireframes, content, finalized designs

02 Design Challenge

— Create a solution to educate musicians on how Halo Sport can benefit them and get conversions from this key audience.

03 User & Business Needs

While the focus was on the end user, it was important to keep business requirements in mind.

Working in collaboration with the marketing team, I created content and defined the information architecture for the landing page. I organized, structured and labeled content in an effective way so that we were able to get conversions from this new audience of musicians. CTA buttons were strategically placed throughout the landing page to accomplish this.

We also determined that musicians were most interested in three benefits:

  • Learning pieces faster

  • Mastering technique

  • Building confidence

04 Wireframes & Final Designs

I worked with the lead designer on the project to create wireframes for the landing page. We completed a brainstorming session on a white board to come up with the final wireframes.

Next, I took the wireframes into Shogun (integrated with Shopify) to create final designs.

How did I create the visual aesthetic?

The visual design was already established from the Halo Neuroscience style guide. Therefore, I used the colors, typography and UI elements from this guide to create the final designs.

Wireframe iteration

Pre-made UI component used on the music landing page.

05 Results

We created a responsive landing page for musicians that went live in 2019. View the live page here.